Brand Smart: IP Essentials for Naming Your Company or Product Line // IP Café in Hasselt
Choosing the right name for your company or product is crucial, and this session will cover the IP essentials you need to know to ensure your brand is legally protected. We will explain how trademarks work, what can and cannot be trademarked, and the steps to take to secure your brand name both nationally and internationally. Learn how to conduct a proper trademark search to avoid conflicts and protect your business identity.
Who Should Attend:
- Branding and marketing professionals
- Startups and business owners launching new products
- Anyone involved in the naming process for companies or products
