Portfolio Maintenance

Portfolio maintenance in trademark prosecution refers to the continuous and strategic management of a company’s registered trademarks to preserve and strengthen their legal protection over time. This includes monitoring and meeting critical deadlines for renewals, ensuring timely recordal of changes such as ownership transfers, mergers, or name and address changes, and maintaining consistency across national and international trademark registers. Effective portfolio maintenance not only safeguards the validity and enforceability of trademark rights in each relevant jurisdiction but also supports broader brand strategy, risk mitigation, and commercial planning.