WEBINAR - Protect your trademark: use it, don't lose it!

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26 May 2020
15h00 - 16h00

Missed this session but interested in learning more? View the recording via the link.

De Clercq & Partners is delighted to invite you to a webinar on the topic of trademark protection and how genuine use can help you safeguard your registrations.

Genuine use is an important aspect in the life of a trademark. In order to remain validly registered and enforceable, a trademark should be in use within a certain time frame after its registration and continue to be used during its lifetime. Only then can a trademark serve as an effective tool to build brand equity and fend off competitors and counterfeiters.



  • The concept and importance of genuine use according to EU practice
  • Typical evidence accepted to demonstrate genuine use
  • Tips on how to prepare your mark being challenged on the basis of non-use



  • IP Professionals
  • Representatives from technology transfer offices
  • Brand and communication managers
  • Investors
  • Trademark holders
  • Entrepreneurs
  • Start-ups
  • Management



Thomas Baudewijn
Legal Counsel
Trademark and Design Attorney
Thomas started his career as a legal counsel and trademark and design attorney and worked in private practice where he gained extensive and practical training in various aspects of Intellectual Property with an emphasis on trademark and design law, copyright, software, databases and domain names as well as commercial contracts. Thomas qualified as a European Trademark and Design attorney in 2013 and gained further experience with aspects of ICT law.



Tom Liessens
Legal Counsel
Trademark and Design Attorney
Tom started his career as a lawyer-trainee in 2014 in private practice and gained experience in various aspects of Commercial law, Intellectual Property law and Information Technology law.  In January 2018, he successfully completed the two-year professional training course organized by the Benelux Association for Trademark- and Design law (BMM) and qualified as a BMM Certified Trade Mark Attorney. In October 2019, Tom also qualified as European Trademark and Design Attorney.



Tuesday May 26, 2020
3.00 - 4.00 PM CEST (Brussels)
2.00 - 3.00 PM BST (London)
9.00 - 10.00 AM EDT (New York)

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Registration is free of charge but mandatory. After registering via the button at the top of the page, you will receive an invitation to the webinar via email.


We look forward to seeing you online soon!

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