What’s in a name? Can first and last names be registered as a trademark?
Registering a first and/or last name as a trademark might be a strategic move for individuals, businesses, or creative professionals seeking to protect their personal brand. While registering common names as a trademark can be challenging, it is not completely impossible. The luxury industry provides us with well-known examples such as Louis Vuitton, Porsche, Dior, Céline and so on. In this article, we will explore the intricacies of registering your first name and/or last name as a trademark.
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